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Breaktrough New products….How to Innovate & Grow When the Market is Flat
Description
Apprenez comment innover de façon créatrice et augmenter vos ventes et vos profits dans des marchés difficiles, parvenus à maturité.
Si vous faites face à l'une des situations suivantes, ce séminaire est pour vous :
- Un marché mature, en stagnation, où la concurrence est vive et dans lequel il est difficile de croître;
- Le lancement de nouveaux produits a eu peu d'impact sur vos ventes et vos profits;
- Un portefeuille pauvre en projets de développement de produits vraiment innovateurs;
- L'absence d'une culture et d'un climat propices à favoriser l'innovation;
- Le manque d'audace des gestionnaires séniors dans leurs décisions de développer des solutions globales vraiment innovatrices pour les clients et les acheteurs.
Learn how to innovate creatively and achieve growth in sales and profits in mature, tough markets.
Move Forward… Traditional Product Development is Dead!
Traditional product development – the same old product improvements, extensions and modifications – does not deliver the needed sales and profit anymore. Markets aren't growing, so firms increasingly compete for a piece of a shrinking pie by introducing one small new product after another. And creating truly differentiated new products in mature markets is rare these days.
Discover the solution – a different type of innovation that yields bolder and imaginative projects that create integrated, larger and more systems-oriented solutions and product-service packages.
Find New Growth Opportunities
Traditional product development – doing more of the same old product improvements, extensions and modifications – does not deliver the engines of growth needed to create growth and prosperity.
High Growth Requires a Different Approach
High growth now comes from something totally different: larger bolder and unconventional
products that often result in large-scale product and service packages and systems.
Why You Should Attend
Does your business…
- Face a tough market that is mature and flat, so that's it's difficult to grow through traditional product development?
- Launch a lot of new-and-improved products that seem to have little effect on your profits and sales?
- Have a real shortage of significant innovations and ‘big concepts' in your development pipeline?
- Lack the right climate and culture to promote and foster true innovation?
- Have a senior management team that seems afraid to make the bold decisions to develop and launch big, integrated product-service solutions?
In this seminar, you'll learn how to undertake a different type of innovation – innovation that yields bolder and imaginative projects that create integrated, larger and more systems-oriented solutions and product-service packages. Learn specifically how to…
Options de financement (Financial Help)
Modalité d'annulation et de remboursement (Payments, cancellation and substitution policy)
Emploi-Québec peut financer jusqu'à 50 % des coûts. Contactez votre bureau régional ou faites le 1 888 367-5647. Les coûts peuvent aussi être admissibles dans le cadre de la Loi favorisant le développement de la formation de la main-d'oeuvre du Québec.
Vous pouvez aussi profiter du crédit d'impôt de 30% des coûts et du salaire du participant dans le cadre de la mesure à l'intention des manufacturiers mise en place par le gouvernement du Québec. Information à Revenu Québec : 1 800 567-4692.
(Emploi Quebec may finance up to 50% of the cost of this course. Contact your local office or call 1888-6434721. The registration fees for this activity may also qualify for an income tax credit under the Quebec Act to Foster the Development of Labour Force Training. Furthermore, you can also take advantage of the 30% income tax credit for training expenses, including the participant's salary, as part of the measures set up. The Institute for Product Development (IDP ) is an association of industrialists whose purpose is to promote the best practices in product development and thereby contribute to making Quebec's manufacturing companies more competitive.)
Toute annulation de participation doit être signalée verbalement et ensuite confirmée par écrit. La totalité des frais d'inscription sera exigée ou retenue dans le cas où une annulation a lieu le dernier jour ouvrable avant la première rencontre, ou le jour même de cette rencontre.
Les substitutions de participants sont acceptées sans frais jusqu'au jour de la première rencontre.
(Once we wil receive your registration form, we will send you an invoice by e mail. Payment is due within 30 days of registering. If registering within 30 days of the event, payment is due immediately. Cancellations must be in writing and must be received by the Institute prior to 10 business days before the start of the event. You will receive a full credit voucher or a refund less 200 $ CND processing fee per registration. If for any reason the Institute decides to cancel this event, the Institute accepts no responsability for covering airfare, hotel or other costs incurred by registrants. Participant substitution is welcomed at no extra charge at any time prior to the beginning of the event.)
Formateur :
Robert Cooper ,
Dr
Voir sa bio >>
Voir son site web >>
Date : du 2012-05-02 au 2012-05-03
Référence : idp_breaktrough-new-products_05_2012
Capacité : 40 places